7 Underrated European Destinations You Shouldn’t Miss

Europe is often associated with iconic cities like Paris, Rome, and London. While these places offer timeless beauty and cultural richness, there’s much more to the continent than just its famous capitals. Beyond the popular tourist trails lie hidden gems—smaller cities and lesser-known regions that promise authentic experiences, fewer crowds, and surprising charm.

If you’re looking for destinations in Europe that feel fresh and untouched, here are seven underrated places worth adding to your travel itinerary.

1. Colmar, France

Nestled in the Alsace region of northeastern France, Colmar feels like a town lifted straight from a storybook. With its half-timbered medieval houses, cobbled streets, and winding canals, it’s one of the most picturesque towns in the country.

Colmar is especially enchanting during the spring and around Christmas when it hosts one of Europe’s most magical holiday markets. Visitors can enjoy regional wines, explore art museums, and take scenic boat rides through “Little Venice,” the town’s romantic canal district.

2. Mostar, Bosnia and Herzegovina

Mostar is known for its iconic Stari Most (Old Bridge), a 16th-century Ottoman bridge that arches gracefully over the Neretva River. The city is a symbol of cultural fusion, with visible influences from the Ottoman Empire, Austro-Hungarian period, and modern Europe.

Aside from the architectural beauty, Mostar offers cozy cafés, vibrant markets, and views that are truly unforgettable. Watching local divers plunge into the river from the bridge is both a tradition and a spectacle you won’t want to miss.

3. Piran, Slovenia

Slovenia’s Adriatic coastline is short but incredibly scenic, and Piran is its crown jewel. This small seaside town is full of Venetian charm, with red-roofed buildings, narrow alleyways, and a lively harbor.

Tartini Square, the heart of the town, offers a great place to relax and enjoy views of the sea. You can also climb the old city walls for panoramic vistas or stroll along the promenade for fresh seafood and sunset views. Piran is ideal for travelers seeking tranquility with a Mediterranean flair.

4. Ghent, Belgium

Often overshadowed by nearby Bruges and Brussels, Ghent is a lively university city that balances medieval heritage with a modern, youthful vibe. It boasts impressive Gothic architecture, including St. Bavo’s Cathedral and the Gravensteen Castle.

What sets Ghent apart is its sustainable spirit and strong local identity. The city has a vibrant food scene, canals for kayaking, and an active nightlife. It’s a destination that offers the charm of old Europe without the heavy tourist footfall.

5. Porto, Portugal

Though Lisbon often takes the spotlight, Portugal’s second city, Porto, has been steadily gaining attention for all the right reasons. Situated along the Douro River, Porto is famous for its colorful waterfront, tiled buildings, and, of course, port wine.

Explore the historic Ribeira district, take a boat ride under its six bridges, or tour one of the many wine cellars in Vila Nova de Gaia. Porto combines old-world beauty with a welcoming atmosphere, making it a must-visit for those seeking something a bit different from the mainstream.

6. Vilnius, Lithuania

Vilnius, the capital of Lithuania, is one of Europe’s best-kept secrets. With its well-preserved Old Town—one of the largest in Europe—this city is full of baroque churches, vibrant street art, and quirky cafes.

Don’t miss the independent Republic of Užupis, a bohemian neighborhood with its own flag, president, and constitution. Vilnius offers history, humor, and a truly unique spirit that sets it apart from other European capitals.

7. Kotor, Montenegro

Tucked away in a secluded bay on the Adriatic Sea, Kotor is a small coastal town that packs in a lot of character. Its fortified walls, maze-like Old Town, and backdrop of towering mountains make it a visually stunning destination.

Climbing the fortress steps for a view of Kotor Bay is a must-do activity. Despite its beauty, Kotor remains relatively quiet compared to its glitzier neighbor, Dubrovnik, allowing visitors to enjoy its magic at a slower pace.

Explore Europe’s Hidden Treasures

Choosing underrated destinations doesn’t mean sacrificing quality. On the contrary, it offers you a chance to experience Europe in a more authentic, less commercialized way. You get to interact with locals, discover hidden histories, and enjoy the peace that comes with avoiding heavy tourist crowds.

These places still offer excellent accommodations, diverse cuisines, and rich cultural traditions—without the inflated prices or long queues. Whether you’re wandering through medieval lanes, tasting regional dishes, or simply soaking in scenic views, each of these destinations offers something genuinely memorable.

Discover More with Europe Tour Packages

Exploring lesser-known destinations is even more rewarding when you don’t have to worry about logistics. Many travel providers now offer customized Europe tour packages that include visits to hidden gems like these, alongside more popular stops.

If you're looking for a relaxed and well-organized experience, consider exploring these destinations through Europe holiday packages. These often include accommodations, transport, and guided tours—making your European adventure smooth, immersive, and unforgettable.