Iâll be honestâwhen I launched my website, I thought that was the hard part. I spent weeks picking a clean design, writing a decent copy, and even added a blog. But a few months in, something didnât sit right.
No one was visiting.
Not even a trickle of traffic from search engines. Just silence.
It wasnât until I stumbled across the idea of an SEO audit that I realized how many cracks were hiding underneath the surface. It wasnât about how the site lookedâit was about how search engines saw it.
And trust me, they didnât see much.
I didnât want to run a bunch of tools or learn coding. I wanted simple answers. So I did what anyone would doâI Googled. What I found was surprising: most of the things hurting my site werenât complicated at all.
There were pages with missing titles. Some blog posts didnât even have descriptions. A few pages took forever to load because the images were too big. And there were broken links pointing nowhere.
Itâs like building a shop and forgetting to put a sign on the door.
I didnât hire an SEO agency or buy expensive software. Instead, I started fixing things on my own, one step at a time:
These changes didnât feel huge while I was doing them. But they added up.
A couple of weeks after the fixes, I started noticing small things.
My pages began showing up when I searched certain topics. One of my older blog posts even got a handful of shares on social media. Google started indexing more of my content. My site wasnât blowing upâbut it was no longer invisible either.
That felt like progress. And all of it started with that simple website audit.
Many people claim that SEO can be difficult. In reality, most sites struggle with some really basic problems that usually stem from a lack of information, slow speed, disorganized structure, and content that doesnât speak to any user.
When we discuss audits, weâre really trying to come up with clarityânot to find an issue.
After youâve taken the time to clean up your website, everything else falls into place. Search engines see it. Visitors stay longer. Bounce rate decreases. And most importantlyâyouâll finally feel like youâre getting seen for all the work youâve done.
If youâre not getting traffic, donât dive into paid ads or sophisticated targeting strategies. Start with auditing your site. Experience the site as a visitor. Ask yourself âWould I stay on this page if I landed here?â
It is as easy as thatâbut that change in perspective is everything.
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